Social Media Management
What the heck is it, and will my business benefit from it?
Social Media Management is a growing industry with freelancers and agencies holding a wealth of knowledge and expertise that extend well beyond a simple ‘post’. Social posting is no longer an administrative task, and treating it as such will see you producing on the fly content that is mediocre and probably not reaching your target audience or producing your desired effect.
Introducing the Social Media Manager. Now, a tip for new players; none of us are the same! From a large media mogul, to a freelancer or a boutique agency like ourselves, you’ll want to find an outfit that provides for your product or business needs. Before you begin your search for a SMM, think about what your current challenges are, what you think needs to happen and what you want to achieve through social media.
Do I need a Social Media Manager?
Chances are, like everyone else, you’re already struggling to stretch time across the day and if you‘re constantly pushing social media and email marketing to the bottom of your to-do list, that's a pretty strong indication you need help. Engaging an outsourced social media team like The Content Room, not only puts time back into your diary, it’s putting time into your business to enable growth through content aligned with your business goals.
Let’s be honest, social media is not everyone’s cup of tea. It is constantly changing, and can be an overwhelming source of anxiety for even the coolest of cucumbers! Whether you’re questioning if you're doing it right or not doing it at all, it might be time to use a lifeline and get in touch with us. It is our business to research your competition, locate and identify your target audience and develop a snazzy strategy to deliver the content they want to see from your brand.
Hold up…… What makes the agencies different?
When you start digging around, Google is going to throw a plethora of agencies at you. Some agencies manage large businesses with deep pockets who invest large figures into their marketing strategy, while other’s specialise in professional filming and photography for platforms like Youtube. Think about your product or service, see what your competitors are doing to find the general direction you’ll want to head.
Here at The Content Room, we love to help out the budding start up, the drifting business with huge potential and the family owned businesses that need a modern revamp.
What you can expect from us;
Content Strategy
Content Calendar
Quality content delivered in the formats of photography, graphic design and short form video
Scheduling of content through Loomly so a post is never missed
Analytics and insights to measure performance
Insider heads up: When it comes to social media and building a connection between your target audience and your brand, a SMM may want to put your mug in front of a camera… horrifying isn’t it! No one is looking for the next Hollywood star, but be prepared!
Okay, so it sounds like I need The Content Room, what now?
The Content Room offers a one hour complimentary catch up - we’ll even shout you a coffee! During the hour, we’ll listen to your challenges, ask and answer plenty of questions and introduce you to our packages and how we can use them to achieve your goals. If you take our advice (read below) we can jump right to the good part, where we share our thoughts and ideas!
Then you’ll head off, feeling ready to conquer the world. If we don’t hear from you first, we’ll touch base in a couple of days to see if you’re ready to join forces and get the ball rolling.
Make the most out of your free consultation; Before we meet, flick us an email with the challenges you are experiencing, what you’d like to see happen and the outcomes you're expecting. Common struggles we hear often are; out of date product photography, no emails or automation with potential and existing clients, lacklustre content, a change in buyer persona or a disjointed look and feel across digital platforms.
The Bottom Line is…
If you’re wanting to use social media to organically grow your brand awareness, build customer engagement and create a strategy with content that aligns with your business goals, The Content Room can help - we’re here to be an extension of your team. Say hello@thecontentroom.co.nz and we’ll be in touch.
Insider Tip; Depending on your goals, additional digital media services such as email marketing, Google My Business, social media audits, graphic design, photography and paid ads may be recommended and can be provided by our team.
If you’re at the start of your business journey and would like a branding package, contact andrea@thecontentroom.co.nz
