The Importance Of Blogging
Should you still bother with blogging in 2023? The short answer, yes. Businesses that blog attract more visitors, generating more leads, build brand trust and can assist in achieving revenue goals.
Consumers want to learn about a brand from their content - not their advertising. As a small business owner or marketer, you may feel overwhelmed at the somewhat daunting task of developing a content marketing strategy and the subsequent tactics that come from it. These take time and resources to build out. Content marketing requires you to develop a range of assets like images, video, graphics and other high quality content. If you have limited time and resources and not much to start with, then consider starting a blog.
Blogging is a relatively easy way to start building out your content marketing strategy, and you can start with a business blog that educates, informs and entertains your visitors. Blogs enable you to publish lower-maintenance content, with a small amount of effort and they are a cost effective way to generate leads to your website.
The battle for consumer attention is real. With the proliferation of social media and the sheer volume of online resources, you need to find a way to make your brand stand out from the crowd. Blogging can help you achieve that through a distinct brand voice and personality. It can also help you build your credibility with prospective clients as follows;
Helpful content = Trust
Trust = Leads
Leads = Sales
Your blog should be a place where customers can return for news, insights, opinions and information on not just your own products or service, but from the wider industry as well. Blogs can then be shared through your social media channels as another piece of content, further building out the tactics to reach your Content Marketing goals.
Writing a blog is not difficult or as challenging as some may fear - with a well thought out content marketing plan and social media calendar in place, blogs can be quickly produced with fresh copy and visuals to showcase the products or services you need to highlight that week.
We advocate monthly blogging for our clients, a minimum of one blog per month, however, the more fresh content you publish, the better results you will see in terms of Google rankings and lead generation.
The more your voice is recognised as a thought leader in your industry, the more you'll be invited to participate in the conversation in other parts. When this happens, more doors of opportunity (and business) open up and everyone benefits.
We offer a range of packages designed to suit small to medium businesses or we can tailor make something just for you.
If you need help getting started with Content Marketing Plan, or you simply want to start a blog and don’t have the time, get in touch and we can help you get underway.
